Health-food regulation and international trade resources

Regulatory & Market Practice

Business-focused guidance organized around the decisions required during product planning, manufacturing, sales, and international expansion.

Regulatory topics

Topics are organized around product planning, manufacturing, labeling, sales, and international expansion.

Product classification

Product Classification: Food, Drug, and Other Categories

Confirm the appropriate Japanese regulatory category before formulation and marketing work begins.

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Food safety

Food Safety and Import Procedures

Core hygiene, notification, inspection, and record requirements when importing foods or ingredients into Japan.

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Labeling

Food and Nutrition Labeling

Japanese requirements for product names, ingredients, nutrition, allergens, date marking, and business information.

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Health claims

Japan’s Foods with Health Claims Framework

Understand the differences among FOSHU, Foods with Nutrient Function Claims, and Foods with Function Claims.

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Advertising

Pharmaceuticals Law and Health-Food Advertising

Assess whether health-food copy, imagery, testimonials, or sales materials create a medicinal efficacy impression.

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Advertising compliance

Health Promotion and Premiums and Representations Acts

Manage exaggerated health effects, misleading quality or price impressions, comparisons, and promotions.

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E-commerce

E-commerce and the Specified Commercial Transactions Act

Seller information, pricing, returns, subscriptions, and final-order confirmation for Japanese distance selling.

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Ingredient import

Additional Requirements for Imported Ingredients

Food hygiene, plant protection, animal quarantine, CITES, and customs documents by ingredient origin and form.

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Certification and labeling

Organic JAS and Organic Claims

Certification scope, processing, imported products, and mark use for organic claims in Japan.

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Packaging

Packaging and Recycling Marks

Material identification, recycling marks, outer packs, and change control for health-food packaging.

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Information governance

Personal Data and Digital Advertising Operations

Manage personal data used across e-commerce, customer service, email, analytics, and advertising platforms.

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International expansion

International Import, Export, and Market-Entry Rules

Separate Japanese export requirements from destination-market import, ingredient, labeling, advertising, and sales rules.

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FAQ

Regulatory FAQs

Common questions on using regulatory information in product and market decisions.

Which topics are covered?

The guide covers product classification, food safety, labeling, Foods with Function Claims, advertising, e-commerce, ingredient import, Organic JAS, packaging, and international trade.

Do detail pages link to official sources?

Yes. Each page links to the responsible Japanese authority or another primary official source.

Can JSH review only labels or advertising?

Yes. We can align packaging, landing pages, FAQs, and sales materials with the product specification and the applicable communication rules.

Can the website replace a final compliance review?

No. Rules and administrative practice change. Confirm current official information and obtain authority or professional advice when required.

Information for professionals

This page summarizes regulatory and operational topics for health-food businesses using public information from Japanese authorities and related organizations.

Rules and administrative practice change. Confirm current official information and consult the responsible authority or a qualified professional when required.