Begin with what the product can substantiate
Health-food advertising should not begin with the most attractive phrase. Start by confirming the specification, formulation, daily intake, and available research. A weakly supported claim may still mislead even when written cautiously.
Product category defines the communication framework
General foods, Foods with Nutrient Function Claims, Foods with Function Claims, and FOSHU products have different labeling foundations. Packaging, advertising, landing pages, FAQs, and sales materials should follow one consistent decision standard.
Retain approval reasoning and versions
A claims-to-evidence record, approval history, asset versions, and correction workflow allow rapid updates when regulations or specifications change. This discipline builds brand credibility over time.